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15. May 2017

Dow exhibits with three business units at Chinaplas 2017

The Dow Chemical Company announced that it will be represented by three of its allied businesses at Chinaplas 2017, Asia's No. 1 plastics and rubber trade fair, which is being held from 16 – 19 May 2017 in Guangzhou, China. Dow’s stand is located in hall 10.2, G41, (10.2G41).

According to Dow, this year marks the first time Dow Packaging and Specialty Plastics, Dow Elastomers, and Dow Corning Plastics Solutions are jointly participating at an exhibition to showcase the company's wide range of solutions, addressing key challenges faced by its customers. Leveraging the strength of its fast-growing prominence in the global economy, the Asia Pacific region is set to lead the world’s new industrial revolution with the development of top performing products and technologies, says the company. Some examples include: safer diet with advanced food protection through packaging; softer and more comfortable personal hygiene products; products addressing pain spots of e-commerce packaging; lighter-weight vehicles that are safer, more durable with improved aesthetics; and more reliable photovoltaic power generation.

Under the theme of “Delivering Solutions, Unlocking Opportunities”, Dow’s three business units will jointly present various innovative solutions for these key market segments. Dow announced that it is going completely digital at this show. Visitors can simply scan a QR code to access all the information they need including e-brochures in both English and Chinese. They also have the option to have these brochures sent directly to their designated email address, according to Dow.

The circular-shaped booth is being built around “innovation” pillars which will host digital displays and images of state-of-art technologies, products and solutions from Dow’s performance plastics businesses. The products displayed are tangible – allowing the visitors a multi-sensory experience. They can also reach out across time and space to have a ‘SportsExperience’ on the most advanced artificial turf from Dow, says the company.

Instead of conventional display racks, large videoscreens on the pillars will act as the interface between the brand and the booth’s visitors. A specially designed mobile app will host all the information about Dow at Chinaplas 2017, including booth location, seminars, and cutting-edge technologies and solutions. In addition, the company’s one-stop website allows interested visitors to sign-up for seminars and events at their fingertips – without the hassle of long registrations processes or double-bookings. In addition to bilingual mobile APP and e-kiosks, Dow will also introduce bilingual Pack Studios VR at the show, allowing visitors to have a direct and vivid perception of the capabilities.



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