INDIA: Goodyear rolls out new range of tyres
Source: Daily "The Hindu Business Line", New Delhi; 11 Oct 2006
Taking note of the rising income levels in the
country, tyre maker Goodyear India on Tuesday rolled
out its new range of tyres `Excellence' for the
premium car segment in India.
The company will initially import the tyres from
China, but might consider manufacturing the product in
India after assessing the demand and volumes in the
"We will import the premium car tyres from China, but
depending on the volumes and the demand, we could make
the product in India at our manufacturing facility at
Aurangabad," the Goodyear India CMD, Mr Antonio
Targeting corporate executives in the 35-65 years age
group, the product will initially cater to luxury
passenger car owners in metros such as Delhi, Mumbai,
Bangalore and the mini metros, he said.
The series will be available for most luxury car
models including Hyundai Sonata, Honda Accord, Honda
Civic, Skoda Octavia, Mercedes E, C and S Class and
Audi A4, A6 and TT among others and will come in 10
"A plethora of brands will be launched in the luxury
car segment in India by major auto players, thus we
see the demand only going upwards for our new product.
Consumers today are willing to spend on luxury," the
Goodyear India Sales and Marketing Director India, Mr
Krishna Mahesh, said.
(Syed Rashid Ali, Karachi, Pakistan)