From 25 – 27 November 2010 the “4^th Asian Essen Tire Show”, Reifen China 2010, will be held simultaneously with the 10^th international exhibition on rubber technology, RubberTech China 2010, in Shanghai, China. Reifen China is organised by Messe Essen GmbH in cooperation with China United Rubber (Group) Corporation (CURC) and focuses on wheels and tyres, casings & tubes, tyre accessories, plants, equipment and tools for tyre production, retreading and vulcanisation. RubberTech China is organised by CURC and showcases machinery for rubber processing, analysis equipment for rubber products, rubber raw materials and chemicals as well as non-tyre rubber products. According to CURC, since 1998, the event has attracted nearly 1,600 exhibitors and 39,000 visitors from more than 50 countries and has become the largest official rubber exhibition in China. 300 companies are expected to exhibit on 18,000 m² of floor space at this year’s event.