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In 2001, we launched a new magazine in Germany dealing with all the different aspects of the polyurethane business. We saw that this special theme of the polymer industry is growing tremendously and will continue to do so in the future because of the great variety of this fascinating material. So there should be a high demand for serious technical information.
The German polyurethane magazine has found its audience and is widely read by experts and technicians in the European PU industry. Most of our readers come from the automotive, construction, shoe and furniture industries. But there are also raw material suppliers and machinery engineers among them. As we had good success with our concept of both technical and application oriented coverage, many prospective buyers asked for an international edition. That’s why we launched the international project.
