The seventh trade fair for the Asian tyre market, Reifen China, is being organised by Messe Essen in cooperation with the China United Rubber (Group) Corporation (CURC) from 13 – 15 November 2013 in Shanghai, China. The trade show focuses on products and services for everything to do with tyres, wheels, and garages. The 2012 event attracted 112 exhibitors from 15 countries as well as 12,071 visitors from 64 nations.

This year's event once again runs parallel to RubberTech China, the 13^th international exhibition on rubber technology, which is organised by CURC and showcases a portfolio that is complimentary to the products and services offered at Reifen China, such as machinery for rubber processing, analysis equipment for rubber products, rubber raw materials and chemicals, as well as non-tyre rubber products. Approximately 470 exhibitors on 28,000 m² of exhibition space are expected at RubberTech China.