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When I joined the publishing house, I was told by every other person that there was no future for print and that print budgets would be reduced or cut in favour of online advertising.
Today – 7 years later – this statement has fortunately not been confirmed.
Online information about what is currently happening spreads faster and more virally. But print continues to work in the digital age. On the one hand, print media are regarded as more trustworthy  thanks to journalistic research, analysis and evaluation.
On the other hand, we humans are multisensory beings. Our brain still functions as it did 10,000 years ago – regardless of the digital revolution.
We see the words and images.
We smell the paper.
We even hear the rustling of the pages.
We feel the pages and the weight of a book or magazine.
We read with all our senses!
Most of all, our brain loves haptics! 40 % of our brain is permanently occupied with haptics. The sense of touch is our sense of truth. Haptically optimised communication generates more attention, remains longer in the minds and generates a greater feedback. Haptic perception also makes advertising credible.
In this way, print media reach people because they offer orientation and security in an age of digital information overload and fake news.
Information is fast – but truth takes time!
So take your time ... in these days!
 In a survey by Best4Planning (b4P), 76 % of respondents considered print media to be “very trustworthy”. When various events are reported, 60 % of respondents believe newspapers and magazines, but only 7 % believe digital media such as FB and Twitter.
According to data collated by Labyrinth Research & Markets Ltd, on behalf of Europur, and presented at this year’s General Assembly of Europur and Euro-Moulders in Lisbon (11 – 13 June 2019), the total production of flexible polyurethane foam in the 28 EU member states, Norway, Switzerland, Albania, Belarus, Bosnia, Kazakhstan, Kosovo, Serbia, Macedonia, Ukraine, Russia and Turkey reached 1.7 million t in 2018, of which 388,000 t was moulded, down from 410,000 t in the previous year and 1,318,400 t was slabstock, a decrease of 4 % from 2018. Of the total flexible polyurethane slabstock foam produced, 1.24 million t was polyether slabstock foam and 75,217 t was polyester slabstock foam. Overall, slabstock production in 2018 decreased by 4.0 % across the entire region. Over 65 organisations were interviewed to supplement production data provided by Europur member companies, who now represent 70 % of total EU slabstock production.
This year’s Europur and Euro-Moulders conference, that took place from 12 – 13 June 2019 in Lisbon, Portugal, was the best attended ever, with nearly 400 participants from 115 organisations across the flexible foam value chain from all over Europe, North America, and Asia. During the two days more than 30 speakers informed the participants about the current polyurethane foam market, innovations and developments and future challenges for the industry.
The Center for the Polyurethanes Industry (CPI) of the American Chemistry Council (ACC) will host its 62nd Polyurethanes Technical Conference from 7 – 9 October 2019 at the Gaylord Palms Resort & Convention Center in Orlando, FL, USA. The event convenes technical experts, industry leaders, and downstream users for a unique convergence of scientific presentations, professional networking, and regulatory insight. Fostering both technical and professional development, it is the premier destination to preview the polyurethanes technology of tomorrow and key information for today.
The furniture industry has convened regularly in Cologne since 1959, making this the 60th anniversary year for the event. This year’s interzum (21 – 24 May 2019) provided inspiration for the design of future living spaces and presented the technical, haptic and visual enhancements for tomorrow’s designers. The event attracted 1,805 exhibitors from 60 countries and a total audience of 74,000 visitors during which, the ”Industry demonstrated its immense capacity for innovation in truly impressive style,” Gerald Böse, President and Chief Executive Officer of Koelnmesse.
IAL Consultants has published the eighth edition of its report on the markets for PU chemicals and products in Asia-Pacific. This study updates and expands upon the information included in the previous study published in 2017. It contains both PU product production and raw material consumption figures, with 2018 as the base year and market forecasts provided to 2023.
The “Electromobility Report” of the Center of Automotive Management (CAM) analyses electromobility market and sales trends of automotive manufacturers on a regularly basis. Main focus are the core markets of China, USA, and the European Union. Different market ramp-up scenarios for 2025/2030 are designed considering key-influencing factors like charging infrastructures, regulations, products and the electromobility strategies of OEM. The report uses different methods and sources of information like the CAM Automotive Innovations and Performance data bases, web research and expert interviews to offer reliable insights on electromobility for decision-makers. Some of the most important findings of the new “Electromobility Report 2019” are presented below.
Around 100 guests and partners from Europe, Asia, and North America celebrated the 20th anniversary of the tool, machine and plant manufacturer BBG GmbH & Co. KG with an Innovation Day in May 2019. The specialist for the plastics processing industry with a focus on polyurethane and composites presented its innovations at the event that was organised at the company’s headquarters in Mindelheim, Germany. Together with its partners, BBG also offered a lecture programme, including presentations and exhibitions by BASF, the Fraunhofer Institute for Foundry, Composite and Processing Technology IGCV, Hennecke, Lufttechnik Bejbl, and Stäubli.
According to the trade fair organiser Messe Düsseldorf GmbH, the Asian region is buckling down on major trends and issues to achieve a future optimal economic growth, which will have a ripple effect on the plastics industry. In the run-up to K 2019, which will take place from 16 – 23 October 2019 in Düsseldorf, Germany, the following report will first take a look at the Asian economy, broken down into various areas, in order to then identify the plastics industry, market growth and challenges in the region.
The K 2019 trade fair for plastics and rubber will take place from 16 – 23 October 2019 in Düsseldorf, Germany, where the VDMA Plastics and Rubber Machinery Association will shine the spotlight on the recycling sector and show how closed loops can work effectively. This series of interviews will shed light on why it is doing this and the significance of the “Circular Economy” for member companies of the association. In this article, Ulrich Reifenhäuser, Chairman of the Board of Management, and Thorsten Kühmann, Managing Director of the trade association, will give their views on the subject.
In an IGF cooperation project at the Institute for Plastics Processing (IKV), Aachen, and the Fraunhofer Institute for Manufacturing Technology and Advanced Materials (IFAM), Bremen, a permanent release coating was investigated as an alternative to conventional release agents in polyurethane (PU) processing. Central aspects are the influence of catalysis in the PU formulations on the demoulding behaviour and the transfer of the technology to industrial standards. Casting experiments and near-surface analysis were used to determine a catalyst class compatible with the release coating. New requirements for process control and mould design were defined for the industrial application of the technology and implemented in an innovative mould concept.
Polyurethane dosing equipment manufacturers face more and more stringent requirements in the contemporary marketplace due to the rapid development of the chemistry and increasingly sophisticated requisites by manufacturers and their suppliers. High flexibility in industrial production is pushing the technology of mixing and dosing towards levels of technical excellence never reached before. The purpose of this paper is to share with the industrial technical community the latest achievements in high-pressure polyurethane mixing from the Cannon Group’s point of view.
The use of solvent-free waterborne urethane dispersions (PUDs) is widely discussed in literature and growing across various industries due to environmental factors. The introduction of 1,3-propanediol (1,3-PDO) as a bio-based component of chain diols is accepted as shown by its use on commercial scale to produce polyester and polyether polyols. Solvent-free bio-based systems must offer all the same required properties of current commercial products with the added advantage of being eco-friendly and sustainably sourced. To obtain PUDs with good performance, the effects of varying the block components must be understood. The introduction of dimethyol propanoic acid (DMPA) pendant ionic groups into hard segment blocks facilitates the formation of stable PUDs of acceptable solids loading by increasing hydrogen bond interactions. The use of lower molecular weight bio-based polyester/polyether soft segments based on 1,3-PDO with increased hard segment blocks builds on our understanding of the structural relationships and properties in coatings and adhesives applications. The bio-based films prepared in this investigation provide an extended useful thermal range compared to reference commercial petroleum based PUDs as well as equivalent toughness and flexibility for these one-component waterborne polyurethanes.
Certain thermoplastic polyurethane (TPU) applications demand the addition of plasticizer to lower the hardness sufficiently. However, the choice of plasticizer can completely change the final properties of the TPU. A study was completed to compare these properties. Various plasticizers were tested in a typical MDI/polyether TPU system and a typical MDI/polyester TPU system. Standard physical property testing was completed for these TPU systems as well as dynamic mechanical analysis (DMA). The relationships between the rudimentary properties of the DMA (storage modulus, loss modulus, tan d) and the measured physical properties were compared. As a result, a rationale for plasticizer selection in TPUs, as well as an appreciation for some of the fundamental physics behind those choices, can be understood.