Sustainability and environmental protection are key topics for the plastics and rubber industries. Modern materials have to be produced sustainably and be biodegradable or recyclable. At the same time, they have to meet the high demands made by industry, for example, on mechanical strength. At K 2019 the Japanese speciality chemicals producer Kuraray is presenting its extensive range of brands - Eval, Septon Bio-series TPE raw materials, Plantic, Clarino, MonoSol, Mowital, Septon, Hybrar, Kurarity, Kuraray Poval, Mowiflex and Genestar. Materials like the new EVOH copolymer Eval, which is readily recyclable, and the bio-based TPE Septon Bio-series are unique materials that combine performance with sustainability.