US demand for cups and lids is expected to increase 4.4 percent per year to USD 8.2 billion in 2014. Gains will be driven by expanding foodservice revenues and favorable prospects for foodservice packaging cups. In addition, cup and lid demand will be supported by heightened emphasis on premium coffee by quick service restaurants and continued introductions of alternative beverages in foodservice establishments to offset the maturity of the soft drinks segment. Moreover, value gains will be bolstered by increasing demand for environmentally friendly cups, such as cups made from higher-value biodegradable resins or recycled content. These and other trends are presented in Cups & Lids, a new study from The Freedonia Group, Inc., Cleveland, USA.