- Written on 19.07.2013 - Industry
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Styron reduces capacity for SB latex in Europe
According to Styron, the shift in production is in response to the current overcapacity in the European marketplace, due to declining demand in the European paper-coating market.
“The current conditions are no longer sustainable for Styron’s SB latex business in Europe. Therefore, we have taken the necessary steps to make improvements by implementing a capacity reduction in this region”, says Christian Page, Business Director for Latex in Europe, Middle East, India and Africa. “Although there are significant challenges in the current SB latex marketplace, in particular within the ailing European paper industry, Styron is committed to continuing on the path as the leading supplier of solutions based on SB latex and alternative chemistries for our customers within the paper, carpet and performance markets.
As supplier of SB latex, Styron provides customers with a broad line of products for carpet and flooring, paper and paperboard as well as the performance latex market. With manufacturing and product development capabilities strategically positioned around the globe, Styron says it is able to supply customers with latex chemistries quickly and efficiently.
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