Written on 09.11.2014 - Industry
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Reifen and Automechanika agree upon strategic partnership

The German fair companies Messe Essen GmbH and Messe Frankfurt Exhibition GmbH announced that in the future they will enter into a “far-reaching strategic partnership”, aimed at strengthening the Reifen and Automechanika trade fairs.

With the cooperation, the partners want to exploit synergetic effects in sales and marketing across borders, e. g. by offering attractive package solutions for exhibitors.

After Reifen 2016, Messe Essen and Messe Frankfurt will therefore interlink their two complimentary global fairs closely with each other: Reifen as a special fair for the tyre sector and Automechanika for the after-market in the automobile industry with the specialist target groups from garages, service and trading.

Messe Essen says it will support its exhibitors with regard to their participation in Automechanika events at home and abroad. In addition to Frankfurt am Main, Germany, this will firstly relate to the offshoots in Chicago, IL, USA; Dubai, UAE; Istanbul, Turkey; Moscow, Russia; and New Delhi, India.