Written on 14.11.2013 - Industry
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Kraiburg TPE Asia Pacific launches new packaging features to prevent counterfeiting and to facilitate data management

Kraiburg TPE Asia Pacific has announced the launch of new product packaging for its TPE compounds. It features high-tech security elements on its labelling as well as better information detailed on its pallet packaging in order to support fraud prevention and an improved data management.

Kraiburg TPE Asia Pacific’s new label sticker

The new product label incorporates tamper-proof security hologram labels. This security measure is introduced to prevent counterfeiting, discourage tampering and make it difficult to imitate. It also allows to facilitate product authentication easily and speedily. Brand and product descriptors appear prominently on the label with the addition of English, Chinese, Japanese and Korean descriptors to caring our Asia Pacific customers.

Enhanced Pallet Packaging with descriptors in 11 languages; Prominent label; QR code (company website); Handling instruction and recyclable icon.

The new pallet packaging is recyclable, making it eco-friendlier towards energy conservation, waste reduction, and environment preservation. Furthermore, the company’s commitment to health and safety are conveyed prominently via a detailed label and handling instruction icons. The addition of a QR code makes it easy for customers to speedily connect to the company website for information and even contact it via smartphone. Hence, it eliminates the need to content searching and provides direct access to information.

The information on the pallet packaging is available in 11 languages, namely Arabic, Bahasa Malaysia, Chinese (Simplified and traditional), German, Hindi, Japanese, Korean, Tamil, Thai, and Vietnamese.