Bluestar Silicones develops strategic plan to catch new opportunities

With its expertise in silicones markets Bluestar Silicones has launched a new strategic plan for the coming years to strengthen its worldwide specialty businesses and market positions.

The silicone industry offers a wide and growing range of opportunities. Bluestar Silicones has therefore adapted the strategy to serve its customers in several key markets. “We try to never say ‘no’ or ‘it’s impossible’ to our customers when they call on us,” Frederic Jacquin CEO explains. “We study their requests and try to understand their needs, requirements and the business benefits they are seeking. We then move fast, trying always to be flexible and agile.”

Bluestar Silicones has signed several key partnership agreements, created a new business channel and reasserted its new identity and values to present itself more widely to worldwide silicone users.

To strengthen its market network, Bluestar Silicones signed in September 2015 a distribution agreement with Grasim Industries Ltd., a company of the Aditya Birla Group in India. “We have explored and implemented highly strategic partnerships to quickly and firmly enlarge our reach to the global market,” said Jacquin. “This was also the reason we signed a strategic deal last year with Brenntag in Europe which now delivers its potential, and we have signed other distribution deals in Asia and Latin America. Our latest move has been to sign a partnership agreement with Basoglu, following on 20 years of a successful business relationship, to create a Mix & Fix offer in Turkey and neighbouring countries.

The Bluestar Silicones team has developed also a new platform to provide easy access to specific information about the company and to find the right contact persons. The company also developed a new brand and logo to underline the changed strategic plan and new identity.