Playmobil with expansion plans in the US
In 2019, the Brandstätter Group will further expand its involvement in the American market. Despite the turbulence surrounding the insolvency of Toys "R "Us, sales of Playmobil increased by 20 % in the US. The group said that through trade partnerships with big retailers Walmart and Target, it has completed a strategy change from niche products to mass market. The company has concrete plans for building a proprietary production site in the US and said that search analyses for a location are already underway. The aim is to simplify logistical processes and to be even closer to the US market. In addition, the group sees a great market potential for Playmobil in South America and Asia.