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All conveyor belts, products and services are now marketed under the Continental brand (Source: Continental)

25. January 2021

Continental: Realignment of conveying solutions portfolio

Continental strategically sharpens its profile as a provider of service and complete conveying solutions and therefore unifies its portfolio under the Continental brand. In the future, all products, technologies and services, know-how and expertise will be combined under the Continental brand.

Starting January 2021, all products from company-owned brands Phoenix, Imas, Kolubara, Legg, Matador and National Belt Service will be integrated into the broad Continental product and service portfolio. The bundling of assets under one global brand goes along with an optimization and extension of the portfolio in both belts and digital products. Continental is further extending its offer with an increasing number of value-add digital innovations and services.

“We see fast changing requirements in our markets. A few years ago, our customers asked for high-quality, long-life belts. Now, construction, industry and mining companies are looking for safety, quality, efficiency and productivity gains. Our customers are requiring integrated solutions covering the entire value chain around a belt from commissioning, consulting and training to digital monitoring and on-site maintenance. Additionally, energy-optimized belts, new business models and sustainability aspects will play a crucial and competitive role in the future,” said Andreas Bakenhus, at Continental responsible for the newly created conveying solutions service segment.

Beyond that, Continental will extend its support to their regional distributors with an extended offering of service-related products and digital tools. Continental continues to develop value adding digital solutions and services, such as the new drone-based monitoring solution for conveyor systems that will be launch to the market in 2021. Globally Continental offers both an international network of 1,300 experienced service technicians and partners as well as abroad scope of digital solutions, for example its intelligent integrated condition monitoring system Conti MultiProtect that detects potential problems early on and minimizes downtime.


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