Piedmont Chemical Industries: Launch of new brand and business name

The speciality chemical manufacturer Piedmont Chemical Industries, Inc. announced the launch of a new corporate name and brand identity. The organisation, a parent company over several unique divisions, will now be known as Syntha Group. The new name and brand identity is said to help distinguish the parent company and clarify the group as a cohesive family of brands. Among the changes will be a new logo and website, effective immediately. The company’s ownership and staff have not changed.

Vice-Chairman and CSO, Creswell Wilson Calabrese, stated: “We have been family-owned and operated for 82 years, and we want to maintain that culture within our entities. While we don’t want to lose that emphasis, we have come to realise that within our industry, there is a lack of knowledge that our divisions exist within the same corporation. By rebranding, we are creating a stronger cohesion between our divisions that will give our customers greater awareness of the resources available to them within our entire family of brands.”

Syntha Group consists of five subsidiaries within the chemical manufacturing industry:

• Piedmont Chemical Industries
• Custom Synthesis
• Dooley Chemicals
• Ethox
• RWM Technologies

“Our new name is designed to support the evolution of our company. My grandfather established Piedmont Color and Chemical in 1938 to service the local textile industry. Textiles is still a critical component of our business model but we’ve diversified to serve a wide range of industries from pharmaceuticals to agriculture to cosmetics to food & beverage packaging to recycled materials utility and more” said CEO, Rick Wilson. “The name change is an effort to bring clarity to the fact that all of these proficiencies are available within our organisation. We felt that it made sense to differentiate the name of the corporate umbrella from that of a single operating division. We are excited to move forward highlighting the unique capabilities of each of our divisions within Syntha Group.”

https://synthagroup.com/