Koelnmesse: Start of the interzum award: intelligent material & design 2021
Koelnmesse announced that participants at interzum @home 2021 can now submit their technical innovations, state-of-the art materials and exciting product innovations for the interzum award: intelligent material & design 2021. The global furniture supply industry is invited to face the worldwide comparison until 12 April 2021. The competition is organised for the 11th time by Koelnmesse in cooperation with Red Dot. A jury will decide on the best design achievements in the categories “Function & Components”, “Materials & Nature” and “Textile & Machinery”.
Maik Fischer, Director interzum, Koelnmesse (Source: Koelnmesse)
“The competition underlines the importance of design as a value-added factor. Our award winners successfully use the label to set themselves apart from their competitors in the broader market,” said Maik Fischer, Director interzum. Prof. Dr. Peter Zec, founder and CEO of Red Dot, added: “In these difficult economic times, it is all the more important to confidently communicate your own achievements. An interzum award shows that a company is an innovation driver in the industry.”
The trade fair for furniture production and interior design will go fully digital in 2021. From 4 – 7 May 2021, participants of interzum @home 2021 from all over the world will present their innovations on the digital platform. This way interzum @home offers a new, digital trade fair experience, enabling exhibitors to reach even more decision-makers and multipliers worldwide. The interzum award also benefits from this new trade fair experience, as the digital form allows for more options for presenting the winners, said the organisers. The award ceremony on 4 May 2021 will also take place digitally.
The interzum award: intelligent material & design is aimed exclusively at participants of interzum @home 2021. They can enter their innovations and detailed solutions in the competition immediately and free of charge, submitting one or more products. This year, submissions will only be accepted digitally. Registrations are possible in the following categories:
- Function & Components: Lamps and (digital) lighting systems, semi-finished products for cabinet, kitchen, office and modular furniture, fittings, (digital) locks, built-in parts, hinges, connectors, etc.
- Materials & Nature: Wood, veneers, parquet flooring, interior works, decorative surfaces, decor papers, laminates, wood-based panels, laminated plastic, mineral materials, edges, surface treatments, embossing cylinders, sheet metals, natural materials, press plates, etc.
- Textile & Machinery: Machines for manufacturing upholstery and mattresses, upholstery materials, upholstery accessories, cover fabrics, leather, adhesives, temperature and humidity sensors for mattresses, smart textiles (light conducting or similar), etc.
A jury will evaluate all competition entries with regard to their design quality, their innovative potential and aspects such as sustainability or a meaningful integration of digital components. A total of six jurors will jointly decide on the submissions after testing and discussing them. Together they will award the prize for “High Product Quality” and recognise outstanding achievements that set new standards as “Best of the Best”.
Further information and registration: www.interzum.com/events/events-and-awards/interzum-award/



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