Asahi Kasei Europe:
Uniting sales, marketing and R&D activities at Düsseldorf Harbour

In March 2021, the Asahi Kasei Europe R&D Center relocated from Dormagen to the new location at Düsseldorf Harbour, Germany. Asahi Kasei Europe had started office operation at the location on 16 November 2020. By uniting European sales, marketing and R&D activities, the Japanese technology company further enhances its business approach towards the European automotive industry.

Asahi Kasei Europe has united sales, marketing and R&D activities at Düsseldorf Harbour. (Source: Asahi Kasei Europe)

Hideki Tsutsumi, Managing Director at Asahi Kasei Europe said: “This relocation marks the next important milestone of Asahi Kasei’s expansion on the European market. Europe is at the forefront of an evolution in the automotive industry that is said to happen once in a century. In addition, it is the forerunner in environmental topics. Uniting sales, marketing, R&D and technical service activities at one single location will enable us to quickly address the changing demands by customers and to enhance joint projects with local partners.”

The office building has wide open office and meeting spaces with a clear view on the water side and the Düsseldorf skyline. In the brand-new showroom the company displays its materials and solutions for the future automotive, ranging from sustainable microfiber materials for interior seat and headliner coverings to innovative foam products and separators for battery applications. The adjacent hall building is home to the Asahi Kasei Europe R&D Center, with laboratory space for various materials, such as engineering plastics, synthetic rubber, as well as for battery and coating materials.

“The new office spaces will further foster the cross-divisional communication within Asahi Kasei Europe, but also the cross organisational communication with other European Asahi Kasei Group companies. Naturally, this will also be of great benefit to our customers”, adds Tsutsumi.

After the establishment of Asahi Kasei Europe and Asahi Kasei Microdevices Europe at “Am Seestern”, Düsseldorf in April 2016, the companies have been accelerating the activities towards the European automotive industry. This has been followed by the opening of the Asahi Kasei Europe R&D Center in Chempark Dormagen in October 2017, providing local technical support and strengthening the cooperation and joint development with European companies and universities.

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