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17. November 2020

Marubeni / Tyrata: Business alliance agreement

Tyrata Inc. and Marubeni Corporation announced a collaboration for the distribution of Tyrata’s IntelliTread Drive-Over System (DOS) in Japan. The DOS and corresponding data analytics platform have proven effective in the automation of tyre tread depth monitoring. In connection with the collaboration, Marubeni will obtain the right to distribute and service Tyrata’s DOS in Japan, and Tyrata gains the support of a trusted technology partner in the Japanese market. Marubeni will start introducing DOS units to its customer base in Japan in Q4 2020.

“As we expand our efforts into the global market, Marubeni is an important element of our distribution strategy,” said Jesko von Windheim, Tyrata’s CEO. “Marubeni not only gives us a capable and trusted sales and service partner in Japan, but they also offer established channels into many other Asian markets.”

Marubeni said it will introduce the DOS to Japan and, through demonstration tests with logistics companies, proceed with verification of demand for automatic tyre wear measurement, improvement of driver safety, and reduction of tyre maintenance costs. The company plans to conclude an exclusive distributor contract with Tyrata after verification.

"We see a demand for low-cost, automated tyre monitoring across our customer base and we believe that Tyrata’s products meet the cost and performance requirements in this market. Marubeni is pleased to be a partner for Tyrata in Japan and we look forward to providing customers with this innovative new technology," said Kazuyoshi Hosoi, General Manager, Tires and Rubber Materials Department.


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