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Valentina Faloci and Wolfgang Roth are in charge of directing the product experts within the new sales structure. (Source: Wittmann Battenfeld)

22. January 2021

Wittmann Battenfeld: Reorganization of sales network

Wittmann Battenfeld has intensified the cooperation between its Sales and Application Engineering departments. To this end, special focal areas of application technology have been defined and appropriate reorganization measures taken. Six fields have been selected to receive special attention over the next two years: medical technology, micro injection molding, packaging technology, elastomer engineering, multi-component injection molding and light-weight design. Wolfgang Roth, Head of Application Engineering will be in charge of directing the product experts jointly with Valentina Faloci, Head of Sales.

Valentina Faloci is confident that this type of organization will bring the company a major step forward. “We can make use of our specialists’ knowledge and many years of experience to offer our customers expert advice and optimal support in their growth and the further development of their products”, Faloci comments.

In addition to his executive function, Wolfgang Roth is simultaneously the expert responsible for the silicone injection molding sector, i.e. elastomer engineering. Gerald Plöchl will be responsible for the Medical sector. Marco Moser is the company’s specialist for light-weight technology. Martin Philipp Pichler is the micro injection molding expert promoting the integration of various different technologies. A new focal area is the sector Packaging, Thin-wall and Custom Closures. Richard Schnabel has assumed responsibility for this sector.

Field sales staff in daily contact with customers on site have access to the expertise of the product specialists, too. “We are confident that by this realignment through pooling our technical expertise and long-term experience in the selected focal areas, we will be able to offer our existing and potential customers an even better support than we have done in the past”, says Valentina Faloci.


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