BASF: Infinergy E-TPU complements Hotter’s Cushion+ technology

Hotter and BASF have joined hands to provide greater energy return in the footwear brand’s market-leading comfort shoes. The expanded thermoplastic polyurethane (E-TPU) Infinergy from BASF provides exceptional cushioning. Professionals who are constantly on the go benefit from the material in particular as it returns the energy in each step, reducing fatigue and dampening shock on joints.

Infinergy offers a natural cushioning effect at the heel and middle part of the foot in the sole of footwear. When combined with Hotter’s Cushion+ technology, it adds athlete-endorsed energy return to over 41 styles. In Hotter’s upcoming workwear collection, Infinergy’s responsiveness and lightweight bring comfort to the next level, said the companies. The partnership makes Hotter one of the first casual shoe brands to use Infinergy, setting the standards for cushioning and comfort in shoes – particularly among its core audience of over 55s, as well as professionals battling long-standing hours at work and commute.

Lightweight Infinergy adds athlete-endorsed energy return (Source: BASF)

“We created Cushion+ to give our customers footwear they can confidently rely on regardless of their working activities and in which they can move comfortably over long durations,” said Claire Pearl, Chief Product Officer, Hotter. “Adding Infinergy’s unique rebound technology to these existing qualities means that together we have created a selection of footwear that works just as well whether you are frequently moving around at work or taking a stroll in the park after a long day. We are thrilled with this partnership, and we look forward to future collaborations.”

Initially designed for the world of sport, the partnership extends Infinergy into casual and formal wear, marking a milestone in footwear technology. “Our collaboration with Hotter is a nod to business casual designs blended with innovative technology to deliver performance and style for professionals who are constantly on the go,” said Dr. Jens P. Dierssen, Global Business Management at Infinergy.

infinergy.basf.com
www.hotter.com