Written on 05.02.2014 - Industry
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Laader Berg appoints Cellular Technology as distributor for Canada and the USA

Laader Berg AS, the well-known manufacturer of Maxfoam flexible polyurethane foam machines for over 50 years, has appointed Cellular Technology International, Inc., Atlanta, GA, USA, as its sales agent for the United States and Canada, with effect from 1 February 2014.

Cellular Technology will have responsibility for sales of Maxfoam continuous flexible PU machines, along with Laader Berg’s innovative Pintomax CWP Flat Top System, Squaremax RS – Side film system, Cutmax BC-250A – block cutter, Multi-Trough Variable Volume/Variable Width troughs, and the Laader Berg Silicone Mixer for finer cell structure and pinhole-free flexible PU foam.

F. l. t. r.: Kelly Pickworth (Vice President) and Dennis Spicher (President) of Cellular Technology Int'l Inc.; Per Henning Vågen (CEO), Øystein Haugen (Production Manager), Harry Berg (Technical Director), and Ove-André Strand-Larsen (Development Manager) of Laader Berg.

Per Henning Vågen, CEO of Laader Berg, expressed his optimism for the new relationship, explaining: “Cellular Technology can effectively rekindle the reputation and leadership of Laader Berg in the North American machinery market. Laader Berg is the market leader with more than 450 Maxfoam machines delivered in more than 80 countries and has tripled sales over the last six years. Despite, or maybe due to the financial crises and increased competition in the market, we see customers all over the world upgrading to the latest technology to be more competitive.”

Laader Berg offers low pressure and hybrid low/high pressure Maxfoam machines with liquid lay-down and trough configurations. Cellular Technology International and its subsidiary Cellular Technology Europe Ltd., Birmingham, UK, manufacture and market speciality chemical additives to the flexible, rigid, and elastomer polyurethane market.

(Maxfoam, Pinotmax, Squaremax, Cutmax, and Silcone Mixer are registered trademarks belonging to Laader Berg of Aalesund, Norway.)