The European office is initially staffed by three individuals that have the responsibility of presenting the Rubberlite product line and growing the customer base through targeted marketing activities. In addition, the team will present Rubberlite through many exhibitor opportunities across Europe and beyond, says the company.

Rubberlite manufactures HyPUR-cel, medium to high density open-celled polyurethane foam. Offered in a wide range of thicknesses and densities HyPUR-cel has very good rebound and compression set resistance. Visco-cel is the company's slow recovery memory foam available in continuous rolls at 60" widths. New to the product line is the HyPUR-cel GT line. The GT product utilises a component mix of recycled materials in conjunction with the HyPUR-cel product. The Technical Composite division has an array of lamination capabilities ranging from web to a specialised process that utilises a solvent-free adhesive system.

"Our product offerings are in use all over the world. The demand for our custom-engineered foams continues to grow significantly and has been aided by the launch of our "Green Technology" lines which include environmentally conscious materials. Much of that demand has been domestic but we have been trending upwards with a strong presence in the European markets. It only made sense for us to expand our presence with the new European office in Munich," said Allen Mayo, President and CEO of Rubberlite, Inc.